It seems like experts can’t agree more on the fact that hemp could be the next big thing in redesigning the fashion industry. The headway of discovery has reached that stage where schooled people from the textile industry have labeled it as a ‘wonder plant’ that can alone improvise the quest for sustainable fashion. This could be perhaps the best choice for sustainable clothing in the years to come.

The current industry size of hemp is 4,744.7 million in 2022, out of which the growth rate of the hemp fashion industry alone is expected to hit 49.9% during the period of 2022-2028.

History repeats that starting from the early development stage until this moment; industrial growth has rolled in at the cost of natural resources.  The fashion industry is nowhere beyond. In addition to this we can warn you further about the growing threat caused by fast fashion. 

Not counting the examples of the fast-moving countries, textile waste counts the third largest source of solid municipal waste in India. On the contrary clothes made of hemp are completely eco-friendly and biodegradable in amalgam. What could be better than this?

Approx. 20% of industrial wastewater pollution globally is produced by the fashion industry (WRI 2017).

While global hubs are promoting cheap and fast fashion in the name of trends, people go on dumping them even without wearing much. Tapping the market pulse gets easier with the end-season sale. Retailers finally get chance to clear their dead-stock stapling discounted price-tags on them. This discount is ultimately taking toll on the health of the planet and generations to come.

The most shocking fact about the fashion industry that is doing round over in the internet is that in carbon emission it is placed right after the oil industry.

While every industry is taking their step forward in protecting nature clothes made of hemp is definitely a ‘ray of hope’ that is showing some brighter prospects in a sustainable form.

What is hemp?

Hemp is a specific species of Cannabis Sativa, containing less tetrahydrocannabinol than usual marijuana. That’s why it is often referred as the ‘sober cousin of marijuana’.

No wonder you can say that this plant has been used by the clothing industry for ages now.  The biodegradable component in the clothes made of hemp makes it one of the popular choices of fabrics of modern clothing lines. It is comfortable to wear and long-lasting in comparison to any other materials including cotton.

What does it mean by sustainable fashion?

The fashion industry holds a pivotal role in global economy. People regardless of age and economic background are largely fond of fashionable clothes. But no one ever wants it to come out of the major loss of natural resources. Since every problem comes with a solution. Here comes organic fashion to rescue in form of hemp clothes. Subsequently, an eco-friendly fashion has given the market organic shoppers too. Similar to the fashion industry buyers are also rethinking of consuming fast fashion considering the progression of natural decay.

Hemp clothes are potential pathways to sustainable fashion. With responsible purchasing people can drive a much-needed change which apparently has started taking pace. Clothes made from hemp cause less harm to environment through manufacturing and end-user treatment. It reduces production wastage and gives you a comfortable and long-lasting clothing experience. Apart from giving you ethical fashion choices, it is low on pocket too. How cool is that?

7 unmatched qualities of hemp that makes it even popular now than ever

Durability- Clothes made from hemp are long-lasting and to some extent reusable as well. They have natural antimicrobial properties which safeguards it from microbes. This component even makes it preventive towards the growth of odor generating bacteria and fungus. Despite light weight they are tough and strenuous. We have specialty in hand-embroidered, customized indo-western wear.  Sensing like linen on skin our apparels are 4 times stronger & 3 times lighter than cotton.

Less soil and water absorption-   It is seen that the cultivation of hemp demands less land and water consumption in comparison to cotton. Hemp takes half land of cotton breeding and results in three times higher production. It recoups corrosion of the top soil caused for logging.

Hemp doesn’t need an advanced irrigation system to deliver high breeds. It grows profusely in one-third amount of water as required for cotton cultivation. Research shows that help cultivation can actually save many water resources in the long-run.  

Softens with time- Hemp mixes well will all types of fabrics. Costumes made with hemp gets softer with time. Wearing hemp apparels make your skin breath. You can enjoy comfort and fashion at the same time. Hemp advocates for comfortable and sustainable fashion. Using 100% hemp fabric we have brought for you beach wear, picnic wear, brunch wear, and other varieties of indo-western wears. Hemp fabric is so soft that it catches wrinkles after one use.

Cost effectiveness- The overall cultivation cost of hemp is lesser than other fashion fabrics. It grows faster than the others and even doesn’t require any pesticide. Since the production cost is low, clothes from hemp also come with an affordable price tag too. We sell customized clothing range made of hemp suitable for all body types.

Naturally free from chemicals- As discussed earlier the cultivation of hemp doesn’t require any pesticide; thus, it’s free from harmful chemicals. Research says that hemp is capable of protecting skin from harmful UV rays. People with both normal and sensitive skin can wear hemp-made clothes effortlessly.  Clothes made of hemp fabric are breathable and odor-free.

Most importantly,

Hemp absorbs carbon- Now, this is a master stroke that hits the ball out of the park. If you ask us to pick one golden reason for voting hemp over other materials, it would be carbon emission. The growing amount of carbon dioxide is polluting the environment and resulting in global warming. Hemp is a great carbon absorbent natural resource. Clothes made of hemp under our franchise have zero-carbon footprint.

One hectare of hemp agronomy can take in 22 tons of carbon dioxide per hectare.

Hemp doesn’t need dye- one of the stark good qualities of hemp is it is an organic vibrant fibre. However, adding some dye enhances the beauty of the fabric. Hemp is spongy by texture as a result the color retention capacity of hemp is longer than other fabrics.

Fashion industry is one of the most prominent fast-evolving businesses of the present time. It keeps on exploring new materials for sustainable fashion. Undoubtedly hemp is a miracle find. Like other industries they should also consider the need of the hour i.e. the increasing amount of pollution in the biosphere and the necessary measures to be taken to avert it.

Styling and fashion are not ahead of planet. Reducing natural atrophy is a responsibility of everyone. Fashion industry should think of a counter strategy to lessen their contribution to it. Hemp certainly could be one of those most sought-after alternative methods to ponder upon.

July 08, 2022 — Pratik Somani